The mobile data and MVNO market is characterized by a intrinsic dichotomy: It is effectively split into Carrier Business and Consumer Business segments. Overall, market (>$1 billion in 2005) in the US has had its genesis as the exclusive domain of the Carrier Business segment, driven primarily by pockets of consumers foraging for content and services within the bounds of their single subscribed network.The wireless and Mobile content market has typically been dominated by carriers offering mobile phone personalization content (ringtones and graphics) from carrier-branded Web, Wap and BREW storefronts. The growth of the Consumer and MVNO segment in the USA has been throttled back by lack of technical standards, unavailability of frictionless cross-network billing, and the naturally restrictive and exclusive approach of the carriers.

In contrast, the explosive growth of MVNO's Wireless and mobile data market in Western Europe was triggered and driven by the Consumer Business players.It was developed primarily by independent telephony entertainment companies selling wireless calling plans and personalization content by billing via premium IVR and SMS with fullfilment via the GSM standard, ubiquitous over-the-air content delivery channel. The resulting hyper-growth over the last three years has produced a $3.5 billion+ market in personalization content, from roughly 250 million addressable users. Currently, the European carriers are working to regain the control they unknowingly surrenders to the independent market makers, to try to shift the market into a more Carrier Business one. So far their attempts have found moderate success.

Despite the initial dominance of Carrier Business and technical complexity in the US, today's market will break $700 million in ringtones alone from fewer than 80 million addressable users. As the balance in the US market shifts progressively in favor of the Consumer Business segment, so entrepreneurial companies will be empowered to drive MVNO the US market into a hyper-growth curve that promises to exceed Europe on an aggregate revenue per user basis.

USA Wireless is well positioned to address the surging consumer demand for MVNO's Value Priced Branding Partnerships rich media and interactive data/voice services, ideally to be launched on GSM Carriers servicing North America.



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